- Posted by admin
- On July 29, 2016
I will save the specific topics/tips related to recruiting/the digital/tech industry for another day and subsequent posts.
With the launch of our new website it leads me into the thought of personal identity- and the need for all of us to periodically hit the refresh button- in our personal lives and in business. To take the time to pick our heads up out of our phones, laptops, I-Pads, TV’s (if any of us still have them)- and do our own analysis of where we are at and where we want to go. I like the process of elimination- identifying what we don’t like- hopefully pushing us towards what makes us happy and fulfilled.
What is the definition of a brand?
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.
What I am really talking about is ‘The Quan’.
“Quan“, that’s my word! Rod Tidwell: You’re my ambassador of quawn, man. Rod Tidwell: Jerry Maguire, my agent. You’re my ambassador of Kwan.
It means love, respect, community and the dollars too. The entire package!
How do we get this? Most people want it-very few achieve it- the apex of success and fulfillment. First step is to know thyself, what our strengths are, and what we value.
Every company I represent has some sort of unique value prop, a key differentiator, it’s own selling points- it is my duty to highlight these factors as it relates to their competition. Whether we like it or not life is a competition- and business is a microcosysm of that. As a sales executive, a marketing executive, a business development executive,- how do you differentiate from the pack? Do you highlight this on your cv (your own personal sales deck), illustrate this in your verbal and email communications, demonstrate this daily in your company, when you are interviewing?
Just as Jerry had to extract what made Rod special for him to become his full potential we all have to identify and exude what makes us unique.
As a leading Headhunter I highlight my:
- Proven track record in filling critical revenue related searches
- Tons of client and candidate Testimonials
- Hands-On Leadership- working very interactively with my clients till the search is complete
- Use of recruiting tools and technology (who cares what you use as long as you get the job done)
- The Jerry McGuire Approach- less clients- more dedicated time and resources- quality over quantity
- Industry & Functional expertise with existing passive candidate contacts in all of my sub-sectors
- NYC Based- yes being local to a market is still relevant- skyping is great but it’s not face to face
All of this is great but doesn’t matter unless clients have trust in you- and like you. People like working with people they like- and when you enjoy what you do and are confident in your abilities it shines through. Rod had to learn again why he started playing football- it was fun!
For me I enjoy the thrill of the hunt- plus I take pride in representing companies and being candidate’s Ambassador of Quan!