Grapeshot is a software company using advanced probability algorithms to optimise the placement of content and advertisements online. They help publishers like Mail Online, Reuters, Telegraph and Microsoft’s Mi9 to create virtual channels specific to each advertiser’s contextual needs. Grapeshot also supplies trading desks and agency groups with tools to customize ad targeting before they buy the ad space in real-time on Real-Time-Bidding (RTB) platforms. Grapeshot Keywords is the most used app on the AppNexus RTB platform. Grapeshot’s keyword-contextual targeting technology is revolutionizing how people buy and sell display advertising.
They are funded by IQ Capital Partners.
- Position(s)Sales Director, US - NYC